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Getting customers in your site
should always be ranked as high as the importance of the quality and the
excellence of the product and the services you provide. They should go hand in
hand in providing your customers the satisfaction they get in exchange for the
money they have paid for them. Customer service should as well be as fantastic
so that the customers are provided with the same satisfaction.
One of the ways you can combine marketing and
customer service is through opt-in marketing. With an opt-in list you
get the opportunity to introduce your site and products on a good time basis.
Opt-in marketing
strategy is a marketing strategy that is virtually low cost and not time
consuming. Here, you get the consent of your website visitors to subscribe to
your newsletters and other promotional materials such as catalogs and free
promotions.
Opt-in marketing uses your
list of subscribers to send e-mail to.
These e-mails will contain the materials you will send to your subscribers. It
is essential that you present your promotional items in a manner that will
catch the interest and the eye of your subscribers to keep them wanting for
more. The best way to do this is to provide fun, entertaining and informational
articles.
Well written articles full of
content and useful information will help in building your list as more
subscribers will be enticed your list. When they have read the samples of your
contents in your sites, they will be intrigued as to what will come next.
Subscribing to your newsletter will offer them a glimpse of what you have to
offer next.
Many sites and companies have
captured the importance of articles and this also aids in search engine
optimization. As more people are heading towards the internet for their
information needs, serving the right information to them via articles in your
site will increase the flow of your website traffic. With more traffic,
the percentage of your sales will grow. More sales turn into more profit.
There have been the rise for the
importance of well written, information enriched and keyword packed articles
for the content of their site as well as for newsletters. These articles
provide the information many are seeking in the internet. If your site has
them, more people will be going to your site for information and research.
Well written articles would also
boost your sites reputation. If they are filled with many information you will
be regarded as well informed and an expert on the subjects that you
tackle. Your articles must be well researched so that the people will
trust you. When you have gained their trust, they will always come for you for
their needs on that subject.
In connection, you must write
articles or commission them to tackle subjects that are closely connected with
your type of business. If you have a site for a medicine tackling a certain
disease, your articles must be about the diseases. Or if you sell materials for
home improvements provide articles with those themes. Most articles searched
for are tips, guidelines, methods, manuals and such. If you provide these
articles to your customers and you have their trust, they will always go to
your site for help and advice as well as for your products.
With the loyalty of these
customers, they may subscribe to your opt-in list to
receive all the information you have. If you provide them with the answers for
that need, they will be happy to be receiving your newsletters as well as other
promotional materials to keep them well informed. Others may even forward your
newsletters to other people when they find a certain article interesting.
You should provide links in your
newsletter so that when other people are reading it and wants to read more,
they may click on the link and go to your site. With the articles you have in
your site that are good, they may decide to sign up as well for your opt-in list. This
will build your list and make it bigger.
Make sure to keep your
subscribers happy and interested in your newsletters and promotional materials.
Keep on posting and writing good articles for your site and newsletter. If you
are not interested in writing them or if you just don�t have the time, there
are many available well experienced and knowledgeable writers available to help
you out. This is an investment that will pay for itself in time.