A mobile marketing campaign is a great way to reach a
large amount of people with very little money or time invested. Most
people now own some type of mobile device, including cell phones and
tablets.
Integrate your mobile marketing efforts with your other marketing
plans. By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client
base. At the same time, allowing your customers to perform the same
activities via multiple channels such as mobile applications or web
sites further increases the value of your customer interactions.
Enhance your text messages with other forms of communication. Make
use of multi-channel marketing. One form communication isn't enough for
today's audience. Each style of communication has its own set of pros
and cons. This is why it is best to use more than one. Try sending
direct mail, e-mail and a text right before something important happens.
Have a goal. Do not start a mobile marketing campaign until you know
exactly why you want to have one. You may want to have extra revenue or
draw in more readers, but whatever the reason, you need to track the
information you receive to find out if your program is really
successful.
Let customers give you feedback. Some mobile marketers have outgoing
only messaging, meaning that a customer cannot text them back without
going through a lot of hassle. Let your customers talk back to you to
improve the focus of your plan, and know if you may need to do something
differently.
Develop an app. Apps are programs for mobile devices that interact
with customers in many different ways. They provide easy access to your
business through the program the customer installs on their phone. Make
your app useful and appropriate to attract the most attention and
downloads from your current and potential customers.
Make sure your customers know their business is appreciated. Give
them special offers, discounts based on hallmark goals or even a simple
thank you note. They need to know you value their business or they may
take it to someone who will go that extra step.
Keep your material clean in order to keep your brand clean. Sending
out raw, unfiltered material, even if you think it's worthy of
attention, can be detrimental to your mobile marketing efforts. Things
don't have to be outlandish to draw attention. They just have to be
worthy of someone's time.
If you often have great sales or give-aways, consider using SMS to
get the word out. Text messages shine in their ability to cut through
the clutter of an otherwise busy, application-filled mobile device. The
messages usually trigger a pop-up notification on the system, making SMS
a terrific choice for getting the word out about a sale that can't be
missed. But be careful to only text message customers who have signed up
to receive them, as many people feel SMS mobile marketing is invasive.
It could have the opposite effect than your intent.
You should expect mobile marketing to grow since the use of mobile
platforms keeps increasing. Within the next few years, most people will
own a smartphone. The best way to take advantage of this trend is with a
solid mobile marketing strategy. By using the these tips, you will be
ahead of your competition and in position to effectively promote your
products through this new form of marketing. Good luck with your mobile
marketing campaign.
Courtney Thompson
