If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a given
product or service. Rather than lose any points for you, this will make
your recommendation more realistic and will tend to increase your
credibility.
Furthermore, if your visitors are really interested in
what you are offering, they will be more than delighted to learn what is
good about the product, what is not so good, and how the product will
benefit them.
When you are recommending a certain product, there are
some things to remember on how to make it work effectively and for your
advantage.
Sound like the true and leading expert in your field.
Remember
this simple equation: Price resistance diminishes in direct proportion
to trust. If your visitors feel and believe that you are an expert in
your niche, they are more inclined to making that purchase. On the other
hand, if you are not exuding any confidence and self-assurance in
endorsing your products, they will probably feel that same way and will
go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don�t, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you add recommendations to you product, it is given that you
should try and test the product and support. Do not run the risk of
promoting junk products and services. Just think how long it took you to
build credibility and trust among your visitors. All that will take to
destroy it is one big mistake on your part.
If possible, have
recommendations of products that you have 100% confidence in. Test the
product support before you begin to ensure that the people you are
referring it to would not be left high and dry when a problem suddenly
arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth