The recruiting process on the Internet is NOT unlike the process offline, you must still prospect, contact, present, follow up, get the decision, then train and duplicate. But you need to understand that there MUST be a methodical process of creating the environment for attracting people to your website and then to ATTRACT them to your Network Marketing business.
THE MOST IMPORTANT ONLINE
MARKETING SECRET is that there is a LIVE HUMAN BEING behind
the computer that you are trying to recruit. Treat them as you desire to
be treated, and with respect and professionalism. This is the most important
concept that you must understand.
Everyone that you prospect to on the Internet has goals and dreams and
understands that there is more to life than just surviving. In my opinion, giving
your prospect PERSONAL attention is even MORE important on the Internet than it
is offline!
You MUST understand that your emails and ALL your communication is being
read by a LIVE,
BREATHING, HUMAN BEING on 'the other side' of the other computer. I
repeat this because even though it is obvious to most people, most people on
the Internet fail to ACT like it in their recruiting efforts.
RELATIONSHIPS are just as important over the Internet as it is offline.
Sometimes even more important, since most of today's marketing methods on the
Internet that I see every day are not all done professionally.
Just remember that the same principles hold true for building
relationships on the Internet. It usually takes a series of consistent
exposures. It takes time to build trust. And personalization is VERY important,
especially on the Internet and in your
recruiting.
Everyone wants to be treated well, and with respect. And they also want
to feel that they are special. So with your understanding that there is a LIVE
human being on the other side of the computer screen. You need to create the
scenario that you may go beyond the computer.
You MUST ALSO CONNECT with your person OFFLINE after gaining their
interest, to create the start of the relationship, usually via telephone.
The other side of that computer is a very special place that you must
always keep in mind when recruiting, as that will determine a lot of where your
network marketing recruiting grows, or doesn't grow.
PEOPLE WANT 3 THINGS:
1) To FEEL they are respected for who they are
and their values honored.
2) To FEEL that someone cares about them
instead of just wanting to recruit them.
3) To establish a connection with someone they
FEEL they can trust and can help LEAD them to success!
If you can TOUCH, then TELL, you will much more likely to have a viable
prospect than not.
Ask them about their:
Family, Interests, Success, Hobbies, and Career.
The internet is a great research tool and now especially with
websites like Facebook. Before you talk to a new prospect for the first time �Google
them� and check them out on Facebook. Chances are good that you can get a
pretty good idea of who this person is and how serious they might be about
making money? For example, if their FB timeline is plastered with �Farmville�
type games � This isn�t likely to be your hottest business building prospect!
So before you even speak to your prospect, you already
know where to lead the conversation! For example, �I love those pictures of
your Kids playing sports � you must be very proud!?� � Immediately you have an
�in�! Or, �I noticed that you rescue dogs or cats, that must be very
rewarding.� You get the idea?
Facebook has hundreds of millions of users - about HALF
the population that has an internet connection! And on average 60% of them log
in for at least 20 minutes a day! Don�t ignore that? But be careful, Facebook
is a SOCIAL site � so BE social with them! Don�t see it as a marketing mailing
list! You�ll get told off or you�ll get banned! It's a PART of you recruiting
system but it's NOT the system itself!
The number one thing you are looking for when you are
searching for prospects are people who have a �need� or a �want� for something
more than they are currently getting from their lives.
Treat them as a person and eventually they will tell you
what they need. If you can supply what they need then you will potentially have
an new client.
I invite to navigate throughout this Internet Marketing Blog to find for ideas and strategies to take your business to the next level.
All My Best,
Mireya
Email: [email protected]