Please Don�t Send SPAM

Basically, if someone wouldn't normally expect to receive email from you, they are not a part of your warm market. So, don't send email to these  people unless they ask for it. That's the safest bet.

SPAM is unsolicited email. That means they didn't ask you to send it! However when someone responds to a teaser ad, and they REQUESTS more information, then you have a "green light" to email them info!

Please understand this. You could be causing yourself and your company a tremendous amount of trouble and not even know you're doing so, if you don't understand SPAM. You need to learn about this right now!

When you advertise through the Internet, you expose yourself and the company you represent to everyone. If that "everyone" includes people who don't want your ad,then there can be a BIG problem. If these people complain, then not only can YOUR ISP or email account be shut down, so can the ISP service for the company you're representing!

Here are two steps for you to study right now

Number one: THE COMPANY SHOULD APPROVE ALL ADS. That way you don't advertise something you might have misunderstood, or heard from someone else. It is imperative that accurate information be advertised. If you aren't sure, ASK before you email it! PLEASE understand that you must represent your company accurately at all times!

Number two: DO NOT INCLUDE THE COMPANY URL in any email ad you send out! Use a redirect URL.

If you send out a teaser ad (which I do NOT recommend), but if you do anyway then it's important that the ad can only be traced back to you personally, not the company!

Do not mention the company name, Web site URL, company email address, company owner's name, OR ANY INFORMATION THAT CAN BE TRACED BACK TO your COMPANY!

If you risk having your email account or ISP shut down, that's one thing. But when you give info someone can use to trace your ad to the company, then the company not only

loses their ISP, but it is difficult for them to get another one. ISP's don't want to take a company with a known SPAM problem (even if it is not their fault) because the ISP must answer to authorities with all SPAM complaints, too.

So, what do you do? You make sure your ad contains nothing that traces back to the company. AND . . . you make sure you don't advertise any incorrect facts. If it wasn't explicitly advertised on the company Web page as fact, don't ever make any assumptions!

If you have questions as to what your ad can say, you need to be on your company conference calls so you can ask company principals and leaders. Or you can email your questions to the company for answers!

Let's all work together so we don't contribute to others losing large amounts of money! And lost profit always traces back to everyone. So let's be sure we do things correctly. Let's not let our programs fall to ruin because we just didn't know the proper steps to make it work for everyone.

One last point. If you are a member or subscriber to a quality opt-in list, or safe list, then it's ok to send your ad there. This is not SPAM. You can safely send information to these lists. In my opinion, it's still better to avoid mentioning the company name until your prospect asks you for it.

But that DOES NOT mean you can send ads out to "lists"of email addresses that you were told were "safe", or "targeted". These lists are SELDOM safe!

If you have any questions, please ask�

All My Best

Mireya