How Should You View Your C-U-S-T-O-M-E-R?

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Posted on: 19th Jun 2014

The most important person that every business must hold in the highest regard is the customer. This is true whether the business is a fortune 500 corporation, or a small mom-and-pop corner grocery store. As an entrepreneur, you are responsible for making sure that every customer who comes through your doors is treated respectfully and honestly. Many customers feel that they rank in the same position as the chieftain of your business, and in some cases they are right. That said, a vital concept that you must address is how you should view each and every customer who crosses your entrepreneurial threshold. Here are some thoughts on the matter.

C-Clients
The fact is that each customer that you meet is looking for something that no one else has access to. If the customer has dental needs, he will consult a dentist. If the customer needs insurance, he will consult an insurance salesperson. The customer will make a special trip just to see you, because they view you and your business as their exclusive guide to solving a problem, or preventing one. Therefore, you must treat each customer as your client; whether it�s for car repairs, or ice cream.

U-Undercover Agents
There are customers who frequent different businesses as undercover consumers known as mystery shoppers. The idea behind mystery shopping is for business owners to receive accurate reports on how well their staff is treating their customers. As a business owner or manager, you will never identify these mystery shoppers. Therefore, you should always look at each customer as a possible mystery shopper assigned to evaluate your business.

S-Supervisor
Every business has a supervisor. This is true even if you are the sole proprietor of your own business. According to the late Earl Nightingale, your customer is the driving force behind the success of the enterprise that you�ve spent many years building, nurturing, and growing. He asserted the following:

�The one boss that you must please is your customer. Everything you own, he has paid for. He buys your house, your cars, your clothes. He pays for your vacations, and puts your children through school. He pays your doctor bills, and writes every paycheck you will ever receive. He will give you every promotion you will ever obtain during your lifetime, and he will discharge you if you displease him.�

Like your actual boss, your customer is the one that essentially tells you what they expect from you and when they expect it. They demand that they be treated with care, attentiveness, competence, and integrity. Therefore, you must always view each customer as you would view your boss.

T-Teachers
Customers are always teaching you something. If there is a new updated version of a certain product, they will usually mention it to you. If there�s a new competitor down the street, they will inform you. If there�s new government regulation for businesses, they will let you know about it. The point is that every customer that enters your business may have access to information that you don�t, and that can help your business. Your customer can teach you a thing or two on how to conduct your business, and how to make it better. Your job is to listen intently, and regard it as valuable information.

O-Owners
The customer isn�t just simply an unfamiliar face who just happened to walk through your doors. The customer owns something such a house, car, pets, and even a business. Assume that each customer is a store owner just like you, and knows a thing or two about what it takes to run a good business. The good that can come from this is that you will earn his respect, and perhaps even gain the reward of his influence to voluntarily help you grow as an entrepreneur.

M-Messengers
A messenger is not simply someone who delivers messages from one party to the next. A messenger is also someone who shares information. The customer does this each and every time they retrieve news about your business. Whether it�s a discount sale on clothing, a shipment of the latest iPad, or a store incident; they will always share the information with their peers. They do this through word-of-mouth, which can either help or hurt your business; depending on the message. Therefore, you must view every customer as a messenger. Furthermore, manage your business to the degree of excellence that will enable the customer to deliver news that will only reflect favorably on you and your business.

E-Evaluators
The customer is usually the best evaluator regarding the way a business is run. As consumers, we are always sizing up the value that a business provides to the public.
Customers will always judge a company solely based on their personal dealings with that company. You want your customers to always evaluate your business optimistically, and afterwards give it an excellent grade. Always know that no matter the age or experience of a customer, he will always make a personal assessment of your business.

R-Royalty
Customers come in all forms. While some are patient, others are hotheaded. While some are friendly, others are antagonistic. While some encouraging, others are disapproving. The fact is that you must treat every customer like royalty; whether they are easy to serve or not. While an impatient customer can hurt your business after having had a bad experience, a patient customer can do likewise; or even worse. Therefore you must view each customer as a monarch, sovereign, or a crowned head.

Conclusion
If you take the time to follow these suggestions, you are sure to please every customer who enters your establishment. If you have any ideas to support or not support this post, please feel free to leave comments.

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