10 Advantages of Having an eMail List Over a Direct Mailing List

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Posted on: 12th Jul 2014

You can probably think of hundreds of reasons why having an email list is far better than having a direct mailing list. Although both are quite beneficial, an email list is far more functional and convenient. The following ten reasons illustrate why an email list is far better than a traditional direct mailing list.

1. Sending Out Mailings is Much Simpler
Sending out emails is done electronically online. With an email list, you can set up your messages in advance, and have them sent out automatically. However, sending out direct mailings requires a hands-on process, and is very arduous.

2. Mailings are More Cost Effective
Servicing an email list is far more cost effective. With a direct mailing list, the cost of printing, copying, envelopes, postage, and shipping labels is very costly.

3. You Can Reach a Wider Audience
You can send emails to anyone all over the globe. Contrarily, direct mail has only a local reach.

4. Mailings Go Out Quicker
You can send out an email to thousands of people on your list literally in seconds. Direct mail takes several days to reach their targets, and some of the mail can even get lost during delivery.

5. An Email List is More Interactive
Recipients can respond to your email message as soon as they receive it. You can literally communicate for hours sending emails back and forth. This is not possible with a direct mailing list.

6. You Can Personalize Your Messages
You can connect with your subscribers on a personal level far more effectively with an email list than you can with a direct mailing list. .

7. You Can Engage With Your Subscribers
Because you connect with your subscribers more personally with an email list, you can also use different types of media to engage with them. The various types include graphics, videos, music, games, and so forth.

8. You Can Target Customers Much Easier
An email list has a higher target customer base than a direct emailing list. This makes it easier to offer value, because the receptivity rate among your subscribers is so much higher.

9. You Track Your Buyers
An email list allows you to determine how many of your recipients have taken action on your offer, and to identify when they did so. This is relatively impossible with a direct mailing list.

10. There is No Time-Constraint
Sending out email messages gives you the greatest amount of flexibility, which in turn, allows your subscribers to take action any time they wish. Direct mail is very time-constraining.

Conclusion
As you can see, it is far advantageous to have an email list than a traditional direct mailing list. While a direct mailing list is still useful, an email list is absolutely mandatory regardless of the size of either list.

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10 Advantages of Having an eMail List Over a Direct Mailing List

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